PPC

Proof of Performance Experience

Over the last years, I’ve worked inside high-budget paid media accounts across Google Ads and Meta Ads.

My core focus was performance: landing pages, creative direction, A/B testing, data interpretation, and funnel optimization that directly impacted revenue.

People taking photos of a cable car with city background.

PPC

Proof of Performance Experience

Over the last years, I’ve worked inside high-budget paid media accounts across Google Ads and Meta Ads.

My core focus was performance: landing pages, creative direction, A/B testing, data interpretation, and funnel optimization that directly impacted revenue.

Numbers speak louder than words.

Google Ads — Lifetime Scale

$19.7M total lifetime spend

I worked inside this environment reviewing creative, shaping landing page flow, improving conversion pathways, and aligning ads with funnel performance.

Meta Ads — High-Volume Account Management

180+ campaigns

$98,750 total spend (sample range)

• Multi-offer funnels
• High-frequency testing
• Multi-level audiences
• Full creative and landing page optimization flow

Meta Ads — Additional Scaling Snapshot

$89,753 total spend (sample period)

• Multiple campaigns running in parallel
• Continuous optimization of landing pages, creative, and funnels
• Balanced spend distribution across testing and evergreen initiatives