Health Tech
GTM
Product Design
From zero to a full GLP-1 telehealth product in 45 days
Complete patient journey, UX, automations, compliance, and GTM built from scratch.
Health Tech
GTM
Product Design
From zero to a full GLP-1 telehealth product in 45 days
Complete patient journey, UX, automations, compliance, and GTM built from scratch.
Role:
Product Designer
Timeline:
6 weeks
Responsibilities:
UX, Product, Operations, Automation, GTM
Team:
Solo + Nurse Practitioner (clinical partner)
Overview
Leannest helps women start GLP-1 treatment in a safe and simple way. My goal was to build a clear, trustworthy, and human experience from day one. I designed the full journey, built the automations, set up the GTM, and launched a working product in 45 days — fully compliant and ready to scale.
The Challenge
My challenge was to build everything from the ground up in a way that felt safe, simple, and compliant.
Goal: Create a complete end to end experience that builds trust, explains every step, and supports users from first contact to treatment, powered by a CRM with automations for qualification and follow up — all within HIPAA compliant tools.
Research Approach
Since we were building a new product from zero, the goal was to understand the market fast and reduce uncertainty. Before designing any screens or automations, I used a lean research approach focused on clarity, trust, and business feasibility.
I combined 3 sources of insight:
Competitor Analysis
I analyzed the top GLP-1 telehealth brands to understand how the market communicates safety, pricing, and onboarding. I focused on the full flow from landing page to checkout.
clarity of the medical process
transparency of pricing
onboarding speed and friction
trust signals (certifications, reviews, provider info)
support options (human vs automated)
subscription models and cancellation policies
Purpose: Understand how competitors position safety, pricing, and onboarding so we could design a clearer, more transparent, and more human experience from day one.
Review Mining (Competitor Reviews)
I analyzed customer complaints and praises from competitors’ Google Reviews, Trustpilot, and social media.
People complained about:
unclear pricing
poor communication
hidden subscription models
generic automated messages
They praised:
friendly staff
clear instructions
easy onboarding
fast results
Purpose: Build a product that avoids the common failures and amplifies what people value most.
Lightweight User Discovery
Quick conversations with early prospects and people familiar with weight loss treatment helped confirm what users feared and what they needed to feel safe.
The biggest concerns were:
“Is this medication safe?”
“Can I even take this? Am I eligible?”
“How much does it cost? Are there hidden fees?”
Purpose: Bring the real voice of users into the product and remove confusion around safety, eligibility, and pricing.
Key Insights
Review Mining
Users hated: hidden fees, automated subscription traps, slow responses, no human help.
Users loved: friendly staff, clear steps, easy onboarding.
Lightweight Discovery
People worried: “Is this safe?”, “Am I eligible?”, “What are the side effects?”
Constraints
HIPAA compliance, medical eligibility questions, practitioner review, secure storage, clear risk explanation.
Business Model Canvas
Since we were building the product from zero, I used a Business Model Canvas to align strategy, operations, and compliance. It helped turn the research findings into clear decisions for the MVP.
Key elements we defined:
Customer Segment: women seeking GLP-1 treatment with safety and human guidance
Value Proposition: clarity, trust, simple onboarding, no subscription traps
Channels: social media, website , organic search, referrals, telehealth consultation
Key Activities: HIPAA flows, eligibility screening, automations, consultation, payment, delivery
Key Partners: nurse practitioner, pharmacy, fulfillment
Revenue Stream: one-time consultation + medication
Cost Structure: pharmacy, platform, support, marketing
Future Journey Mapping
After defining the model, I mapped the ideal end-to-end experience. The goal was to remove fear, reduce steps, and make everything clear, human, and predictable.
This is where the research becomes output.
Below is the foundation of the MVP.
This is where the research becomes output.
Below is the foundation of the MVP.
From Research to Reality
The core product, working
A simple flow that brought clarity, trust, and step-by-step guidance from landing page to delivery.
Impact
After launching the product from zero, the business gained traction fast.
Every key metric showed early strength.
We reached a solid five-figure revenue run-rate in the first month, generated more than 40 consultations in the first two weeks, and kept acquisition costs low across the funnel.
Cost per lead dropped to single digits, and CAC stabilized at double-digit levels — showing strong demand and a clear value perception from users.
5-figure
5-figure
revenue in the first month
revenue in the first month
40+
40+
consultations
consultations
3.2x
return on ad spend
return on ad spend
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© 2025 All right reserved
Made with ❤️ by Renan.
Want to discuss a potential fit?
© 2025 All right reserved
Made with ❤️ by Renan.
Want to discuss a potential fit?
© 2025 All right reserved
Made with ❤️ by Renan.